Tag Archive | PR

You, your image & your brand

(part 1 of 3)

Disney Princess to … Jessi. Still a princess full of sparkles and positivity, but walking away from the Disney umbrella and establishing my brand. I’m waving goodbye to the mouse, goodbye to the castle and goodbye to the princesses. It’s a big step – but it’s time to figure out who I am – just me.

Many people have asked why I started my blog as www.disneyprincess.me (which it was stay until June when I can change my domain!) and a few months ago it seemed like common sense. I simply was a Disney Princess. Don’t believe me? Name a Disney movie and I’ve seen it. I am a huge supporter of what Disney stands for and their basic foundation. The Walt Disney Company continues to stand on the foundation that Walt Disney himself built – remember and put the 4 Keys and The Basics into action every day.

But that’s not me…that’s the magical world in Florida.

Now it’s time as I start my journey as young professional to figure out my brand. What values do I stand behind and what do I want people to think of when they hear Jessica Reynolds?

It is critical to remember that a brand is not a picture – that’s a logo. It’s not a witty or funny saying – that would be a slogan or a motto. A brand goes deeper and holds more substance. A brand is EVERYTHING about a person or product…the personality and the perception. (look at companies like Starbucks, Target & Starbucks)

But enough of a PR 101 review … let’s move back to the fun part … let’s create my new brand.

HA!

Not an easy task. After my years at Ohio State University learning about PR, I really don’t believe you create a brand – you already are one. It’s simply the matter of focusing and sharpening the details.

I want Jessica Reynolds to be vibrant and a little sassy (a favorite word of mine and one that I think fits me perfectly). You should think of a college-grad that  loves her buckeyes, shoes, sparkles and the color pink. I’m always up for an adventure and can’t wait to travel across Europe. I’ll stand up for anyone and am not afraid to speak my mind. I’m a firecracker who loves to laugh. BUT I also want to work for a company which aligns to my personal views, I want to make a difference in the world and I want to have a career I love.

Things that are important to me is my faith, my family, my friends and my happiness. I couldn’t live without the strength around me and all the encouragement and love I experience every day.

sisters ❤

My beautiful little sister and parents play a huge role in my life, and I want their support to be acknowledged in my brand.

Not sure about that last one? I believe when a person is happy – just simply happy with the world – they put off the most beautiful energy. How can you not want to be around someone that is smiling and positive? I don’t think you need to cross the line and be fake or cheesy … but I do believe that happiness is a mindset.

When you are happy and kind towards others, it always comes back around.

So the brand morphing begins! Stay tuned for my next post and I discuss some changes I’ve made, both in social media and beyond, that reflects my brand changing and becoming just JESSI 🙂

The beginning…and connecting

It seems that every conference I attend that talks about PR and social media the word blog comes up – a lot. Create a blog, write in your own voice, strengthen your personal brand, build a group followers, reach said followers and make stay true to yourself.

Geez, no pressure.

But…who doesn’t enjoy a challenge? So those words of blogging wisdom I have gathered from classes, networking and my own observations will hopefully appear on the screen as I start to blog.

For my first post I thought I would write about something I am both comfortable and passionate about – entering the world of Twitter. Now I am in NO way saying that I am a social media pro and I can tell you the ins-and-outs of Twitter (I have my idols that can do that), but I can give you a pretty good idea how to start. Social media is intimidating!   Creating an account and looking at the huge zero under Followers isn’t exactly a heartwarming feeling. Who wants to be the person with only 3 followers? I took tips and advice that  people gave me when I created my Twitter account a year ago and created the top five (with a PR twist).

1 – Out your real name in there somewhere. For the future PR pros, how will your boss or other people find you if your real name isn’t there? While BuckeyeBabe07 is super cute, it’s not going to pop up if someone searches Jessica Reynolds. If that’s your choice for a user name make sure your name (real name) is also listed. Sounds almost too easy – but an essential.

2 – Don’t lock your profile. As a student who studies social media, a Twitter handle should never be locked for a PR student. What are you hiding? If you are going to post inappropriate things I recommend moving to another site.

3 – Look for followers, don’t expect them to come to you. I searched for some of my favorite social media gurus and started following them…and then started following who they followed. There is no such thing as Twitter stalking, find people and start connecting.

4 – Link your social media sites to twitter. Have a blog and LinkedIn? Put the link on your Twitter, this will help you strengthen your connections.

5 – BIG ONE …Join in the conversation! There is nothing more pointless than a PR Twitter that does nothing but post updates. While these greatly help open a window into your personal brand, it will do nothing for networking. Talk to people! Feel awkward jumping into a conversation? Do it anyway. Just always be polite and be yourself. The pros remember what’s like to be a Twitter-newbie and will more often than not mention you back. Also, ask people to meet for coffee/lunch/dinner/chatting/anything! I cannot tell you the amazing advice you will learn over a cup of coffee from someone you connected with over Twitter.

Take a leap of faith, I did…and now I’m blogging.

Social media is a great tool, just need to move it from an update to a connection. The things you will learn from Twitter is astonishing, you just need to have the courage to connect.  Make it a promise to yourself to Tweet twice a day, and see where it goes. Look for the people you want to follow and then see who they follow. Trust me, it’ll become a passion.

~I would love to hear your tips about Twitter and other ways I can grow…follow me at @JessiReynolds. Thanks for reading

J